B2B SaaS

From SaaS to GaaS: The Shift to Outcome-Based Pricing Is Already Here

Agentic as a Service — is the term Jensen Huang coined at NVIDIA GTC 2026 on March 16: “Every SaaS company will become a GaaS company.” Instead of charging per human seat, GaaS companies charge per outcome delivered by AI agents. Intercom Fin proves it works at scale: $0.99 per resolved ticket, nine-figure ARR growing at 393% annualised. Gartner projects 40% of enterprise SaaS contracts will include outcome-based pricing by end of 2026. This guide explains what GaaS is, why per-seat pricing is structurally collapsing, the four pricing models now operating in production, and the practical playbook for SaaS founders making the transition.

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