About Sara
Sara Okafor is an AI and marketing strategist covering the tools, tactics, and frameworks that define modern growth. She writes for senior marketers, growth leads, and SaaS operators who need to understand how AI is reshaping the way content ranks, converts, and gets discovered.
Her work at The SaaS Library focuses on making complex optimisation concepts — AEO, GEO, LLM optimisation, and AI-driven content strategy — practical and immediately applicable. She writes the way she thinks: direct, specific, and without filler.
What Sara Writes About
AI & Automation
How AI tools are changing marketing workflows, content strategy, and search visibility.
Answer Engine Optimisation
Structuring content to rank in AI-generated answers, featured snippets, and voice search.
SaaS Tools & Comparisons
Honest, tested breakdowns of the tools SaaS teams actually use to grow.
How-To Guides
Step-by-step frameworks for SEO, content, and growth — built for practitioners, not theorists.