Spandan Roy Bardhan is an SEO & GEO Specialist with 4.5+ years of experience across B2B SaaS, EdTech, and gaming. IBM-certified in Generative Engine Optimisation and Google Analytics 4, his published work has been cited by LastPass, The SaaS Academy, SaaS Metrics School, Foundra, Workforce Rewired, Strivelabs, SquidTrain, OutreachFoundry, SoftwareSeni, Silicon Valleys Journal, Meriana, and AI Digital — appearing alongside research from Deloitte, Gartner, and Stanford’s Digital Economy Lab in several of these publications.
At The SaaS Library, his work focuses on technical SEO, schema architecture, and structuring content for both traditional search rankings and citation within AI-generated answers — bridging classic search optimisation with the emerging discipline of generative engine visibility.
Areas of Expertise
SEO StrategyGenerative Engine OptimisationAnswer Engine OptimisationTechnical SEOB2B SaaS
What Spandan Writes About
Technical SEO
Schema markup, crawlability, and the technical foundations that determine whether content can rank or get cited at all.
Generative Engine Optimisation
Structuring content so it gets surfaced and cited inside AI Overviews, AI Mode, and other generative search experiences.
Answer Engine Optimisation
Direct-answer formatting, FAQ structuring, and content built to be extracted by search and AI systems alike.
B2B SaaS Strategy
SEO and content approaches built specifically for B2B SaaS buying cycles and technical audiences.
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